Some have said that if you were famous before the internet, you might as well never have existed. Such is the case for John Bronco, the greatest pitchman who ever lived. In 1966, Ford tapped him to race their new prototype SUV at the Baja 500 in Mexico. Not only did he win, but he gave a rousing speech that rallied a nation. Legend has it that Ford named the new car “Bronco” after John, made him the face of their campaign and skyrocketed him to stardom. His commercials were on every channel and his jingle went triple-platinum. John launched his own cologne, breakfast cereal, video game, action figure, you name it. He was the very embodiment of the American dream, that is, until it all came crashing down
Directed By: Jake Szymanski (Mike and Dave Need Wedding Dates, Tour de Pharmacy (HBO), 7 Days in Hell (HBO))
Produced By: Marc Gilbar, Meredith Kaulfers, Rebecca Donaghe, Maggie McLean
Executive Produced By: Sara Bernstein, Justin Wilkes, Alessandro F. Uzielli, Tara Schaeffer, Michael Sagol, Josh Morse, Casey Wooden
Featuring: Walton Goggins, Tim Meadows, Tim Baltz, Kareem Abdul-Jabbar, Bo Derek, Dennis Quaid
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