From E.T. to Iron Man: A Visual History of Apple Products in Movies

Product placement is one of the strategies Apple uses to gain exposure to its products. It is a common practice in the film industry, especially in American movies. Brands gain from increased visibility and awareness. The strategy is cost-effective compared to traditional product advertising. 

A report says that more than 700 products appeared in 74 Apple TV+ episodes. The study by The Wall Street Journal recorded every product in the episodes. The tech company has placed products in movies like Iron Man and Entertainment Tonight. 

Examples of Apple product placements in movies 
Apple has a long history of placement in movies. The company works closely with movie producers to get chances to place its products. In 2011, various products appeared in 40% of top Box Office movies. The company targets popular movies in the market. You can stream the movies on your Mac computer or iPhone using streaming apps. 

If you cannot find a suitable app, it might be hidden in your gadget. Change the settings to show hidden apps on iPhone to enjoy watching movies. If you cannot find them, search how do you find hidden apps on iPhone and use the guidelines. Make an effort to update apps on iPhones always to keep them functioning well. 

Iron Man
The company placed several of its offerings in the 2008 Iron Man movie, such as:

• iPhone case
• Watch
• MacBook

Entertainment Tonight
Entertainment Tonight is a TV show that started in 1981. It provides audiences with a deeper look at TV, movies, music, and film. The company places its offerings like iPhone, MacBook, and Apple TV app in the episodes.
 
Mission Impossible
PowerMac is vividly displayed in the 1996 mission impossible movie. Apple did not pay to place the laptop but signed a contract to promote the movie. The then Marketing Manager Jon Holtzman said Apple saved a lot of money. iPhone users might want to delete some apps but cannot find them because they are hidden. The best solution is to search for how to delete hidden apps on iPhone and follow the instructions. 

Marry Me
Marry Me was released in 2022 and focuses on unfaithfulness in relationships. Viewers cannot miss Apple’s smartphones used throughout the movie. The main characters are seen using the latest phone series by Apple. 

Legally Blonde
Legally Blonde was released in 2001. The story is about a sorority girl who tries to revive her broken relationship. In one of the scenes, she is seen seated holding an iBook. The Apple logo appears upside down on the computer. This is how the logo appeared on an open laptop in the early 2,000s. 

Apple prefers placing products in movies because it helps promote its latest offerings. The movie helps create awareness as long as someone is watching it. When viewed in the long term, placement is cheaper and increases ROI. 

History of Apple products in movies
Apple technology began to gain popularity after it released the first Apple computer. Since then, the company has developed many other high-tech products. Its list of products throughout history includes:

• iMac
• MacBook
• iPhone
• iPad
• Apple Watch
• iOS
• MacOS
• Apple TV
 
A report by CBS News shows that the company spends more than $1 billion annually on ads. The Hollywood reporter shows the company has increased its product placement. The offerings were shown in 30% of top films in Hollywood. Based on a report, Apple products in films have been increasing. 

In 2021, 120 MacBooks, 300 iPhones, and 40 iPods appeared in movies. When using products, there are many tricks users can learn to improve user experience. One of the tricks is how to find hidden apps on iPhone. Throughout history, Apple has used three key strategies of placement. They use plot connection and visual and audio placements in films. 

In the films, the company features characters using its products. The company tries to tie its products with technology like FaceTime in the plot. For instance, Ted Lasso, in titular, uses FaceTime to stay in contact with family. He connects with them using his iPhone and MacBook. Apple has followed this trend throughout history to increase brand awareness. 

Products contain intuitive apps that help you perform many tasks. Some apps may remain hidden, and it becomes hard to access them. You can search using keywords such as how do you find hidden apps on iPhone to get information to help you find them. 

Conclusion
Ever since Apple was launched, it has invested in placement in movies. Its main motivation is to build strong product loyalty among viewers. Reports show the company has placed products in 30% of top Hollywood movies. It promoted the Mac, iPhone, iPod, Apple TV, and many other products.