May the 4th be with you on YouTube!
YouTube Space LA and Lucasfilm have partnered to give four YouTube channels an opportunity to shoot and produce an original video inspired by Star Wars on the Mos Eisley cantina replica set in celebration of Star Wars Day (May the 4th). The setting of one of Star Wars: Episode IV A New Hope’s most famous sequences, the cantina featured the first meeting of Luke Skywalker and Han Solo, the long-debated showdown of Han and Greedo, and the memorable music of Figrin D’an and the Modal Nodes. In the hands of some of YouTube’s biggest creators, it has been reimagined in exciting and original ways. The new videos will appear on StarWars.com and the official Star Wars YouTube channel, as well as on their producers’ own channels.
The “May the 4th be with YouTube” initiative marks the first-ever “on-location” production event offered by YouTube Next Lab, the programming arm of YouTube Space LA, and is part of YouTube Space LA’s ongoing mission to inspire the next generation of storytellers through innovative programming and partnerships that will push the creative envelope.
From March 28 – April 4, YouTube creators shot Star Wars-inspired videos that will appear on StarWars.com and the official Star Wars YouTube channel, as well as on their own channels, starting April 30, 2014.
Participating YouTube channels include:
ApprenticeA (69 million video views; 225,000 subscribers)
CLASH AT THE CANTINA
Video Description: As part of the on-going Star Wars-inspired action comedy video series between YouTubers Corey Vidal (ApprenticeA) and Craig Benzine (Wheezy Waiter), the guys take the battle to the Cantina with a new lightsaber fight.
YouTube Embed: No video/playlist ID has been supplied
BoredShortsTV (72 million views; 303,000 subscribers)
Video Description: In the latest episode of Kid Snippets, a look at how children describe Star Wars. Adult actors with children’s voices re-enact a well-known scene set in the Cantina.
Release Date: Thursday, May 1, 2014
CollegeHumor (2.5 billion video views; 6.9 million subscribers)
Video Description: In this star-studded* musical sketch, the legendary “Cantina Band” from Star Wars holds auditions in the Cantina for a new member. All the applicants are alien versions of real-life musicians, each trying to score a spot with an awkward, intergalactic version of their music.
*Guest Stars to be announced.
Release Date: Friday, May 2, 2014
YouTube Nation (1.1 million subscribers)
Video Description: YouTube Nation, the daily talk show, goes to a galaxy far, far away with a Star Wars-themed episode.
Release Date: Saturday, May 3, 2014
ABOUT THE STAR WARS “MOS EISLEY CANTINA” REPLICA SET
In 2013, Nerdist worked with Lucasfilm to build a replica “Mos Eisley Cantina” set for their Course of the Force fundraising event that was later donated to Lucasfilm for future use.
ABOUT YOUTUBE SPACE LA
YouTube Space LA is a state of the art production facility in Los Angeles, CA, designed specifically for YouTube creators to produce original digital video content, from production and editing through uploading to YouTube. Run by YouTube’s in-house experts from the Next Lab, the Space serves as a creative production facility for both established and emerging YouTube creators who are part of the YouTube Partner Program.
At YouTube Space LA, YouTube creators can learn from industry experts, collaborate with other creators, and have access to the latest production and post-production digital video equipment.
Formerly the home of the Howard Hughes airport, YouTube Space LA is located in the Playa Vista area and totals nearly 41,000 square feet. The Space consists of many large production stages, a backlot equipment room with cameras, lights, mics and grip equipment available for checkout, and post-production resources ranging from private editing suites to voice over recording booths — all available at no charge by YouTube provided you qualify and your application to use the Space is accepted. For more information, please visit www.youtubespacela.com.
Lucasfilm Ltd., a wholly owned subsidiary of The Walt Disney Company, is a global leader in film, television and digital entertainment production. In addition to its motion-picture and television production, the company’s activities include visual effects and audio post-production, cutting-edge digital animation, interactive entertainment software, and the management of the global merchandising activities for its entertainment properties including the legendary STAR WARS and INDIANA JONES franchises. Lucasfilm Ltd. is headquartered in northern California.
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