Preeminent independent theatrical distributor Abramorama has acquired all rights worldwide for the documentary Herb Alpert Is… and is planning a spring theatrical release beginning May 5, 2020, with a special one-night World Premiere event at the Grammy Museum in Los Angeles. One of the most accomplished artists in the music industry, Alpert has sold over 72 million records and co-founded A&M Records, one of the most successful independent music labels in history and home to such artists as Janet Jackson, The Police, Cat Stevens and Peter Frampton. Herb Alpert Is… celebrates the life and work of Herb Alpert and the impact he has had on American culture. Alpert’s next North American tour with Lani Hall kicks off today in Arizona. His latest album, “Over the Rainbow” was released in October 2019 and debuted at #1 on the Billboard Jazz and Contemporary Jazz album charts.
Documentary filmmaker John Scheinfeld’s (Chasing Trane: The John Coltrane Documentary, The US vs John Lennon) documentary Herb Alpert Is… a passionate and inspiring exploration of Alpert’s personal and creative journey that reveals the critical events, experiences and challenges that have shaped an extraordinary life and instilled deep within the Grammy-winning trumpeter the desire to make a difference each and every day. Colleagues ranging from Questlove to Sting to Bill Moyers bring their unique voices and perspectives to telling this remarkable story.
In all Herb Alpert has earned 15 gold and 14 platinum records; won nine Grammys between 1966 and 2014 and received the National Medal of Arts from President Obama in 2012. In 1962 Herb co-founded the indie label, A & M Records (with Jerry Moss) which recorded artists as varied as Carole King, Cat Stevens, The Carpenters, Janet Jackson, Peter Frampton, Quincy Jones, Sergio Mendes, and The Police. A&M would go on to become one of the most successful independent labels in history. Less known is his striking work as an abstract painter and sculptor. Mostly below-the-radar is his significant philanthropic support of educational programs in the arts nationwide, from the Harlem School of the Arts and Los Angeles City College to CalArts and UCLA.
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