On the heels of its first East Texas opening in Tyler in May, in-theater dining leader Studio Movie Grill (www.studiomoviegrill.com) announced its expansion on both coasts with new locations in Philadelphia, Pennsylvania and Simi Valley, California, as well as two new Texas theaters in North Dallas and Houston. Since its founding in 2000, Studio Movie Grill has grown steadily from its Texas roots to what will soon be 24 locations in ten states by year’s end. With the remodel and addition of four screens at its Plano, TX location, 34 new screens will be in place by Q4 and 231 in total nationwide.
“With the help of our partner, Goldman Sachs, Studio Movie Grill is excited and grateful to have the opportunity to further establish our brand across the country,” said Founder and CEO Brian Schultz. “We created the full-service, dine-in theater concept as a modern and relaxing way for guests to have dinner at the movies, not just dinner and a movie. Courteous service, coupled with the best available technology and an eclectic, fresh and made-to-order menu – all provided with a mind toward value – have contributed to SMG being recognized as the preeminent leader in film exhibition.”
A local-style bar will be the centerpiece of the 37,000 square foot Philadelphia SMG located in Upper Darby, which will house nine screens. It will be the concept’s first North East location. Meanwhile, in Southern California, and also new to this market, another nine screen, 41,000 square-foot theater will open at Simi Valley Town Center – just northwest of Los Angeles – as an anchor for the popular shopping, dining and entertainment destination. In Texas, the cinema eatery will open its doors at the long-awaited SMG The Colony, which will mark its ninth location in North Dallas. SMG Pearland will expand the brand to three theaters in the Houston market, for a total of 12 in Texas. Each new location will provide the same superior quality in film presentation for which the brand is known. SMG has partnered with Brad Miller of Film-Tech to bring industry-leading Christie and Dolby equipment to every screen.
The two new East and West Coast markets have special significance for Brian Schultz. While working in the political field with U.S. Senator Arlen Specter in the early 1990’s, Schultz spent many years in Philadelphia, and grew up in Agoura Hills, CA. “Philadelphia and Simi Valley are ideal locations for me to reconnect with communities that have special meaning for me,” said Schultz. “Part of our journey is to build in communities and develop roots where I have fond memories. My mother grew up blocks from Chatham, Illinois, and I lived for a short time in Center City, Philadelphia. Today, my mother, three brothers and their families live in Sacramento, and we are happy to say that our SMG Rocklin theater has quickly become a favorite in the community.”
The four newest theaters in the SMG family will offer the innovative, casual dining and friendly service experience that embodies the brand. Before and after shows, a sophisticated, welcoming lounge area will allow for socializing and community gatherings. Each new location will have definitive touch points as part of achieving a consistent, recognizable identity and energizing an already avid fan base.
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