CBS Corporation and Stan, a joint venture between Nine Entertainment Co. and Fairfax Media, today announced a long-term, exclusive licensing agreement that will bring all future SHOWTIME series and hundreds of hours of acclaimed SHOWTIME programming to the Australian streaming service. It will also provide Stan with an exclusive license to the SHOWTIME brand and trademark, making Stan the official home of SHOWTIME in Australia.
The Stan/SHOWTIME agreement kicked off earlier this week with the premiere of BILLIONS in Australia, following its record series debut in the U.S. In 2017, Stan will also exclusively premiere TWIN PEAKS, one of the most anticipated TV series returns of all time.
The new agreement marks the most significant content licensing deal in recent Australian television history, and places Stan at the forefront of a changing media landscape as SVOD quickly becomes a mainstream consumer product.
In announcing the agreement Mike Sneesby, CEO of Stan, said: “The deal with SHOWTIME rounds out an amazing first year for Stan, with more than 1.5 million Australians having used the service across almost 700,000 subscriptions since our launch on Australia Day 2015. SHOWTIME is one of the world’s greatest creators of television programming, and we are delighted to enter this long-term partnership, cementing our position as Australia’s leading local SVOD service.”
For CBS Corporation, this marks the second expansive licensing agreement announced for SHOWTIME outside the U.S. in less than a week, and a continuation of a global expansion strategy to distribute the SHOWTIME brand and content as a bundled offering to major international platforms. Similar exclusive deals for SHOWTIME have been announced with Sky in Europe and Bell Media in Canada.