CNBC Renews ‘Restaurant Startup’

CNBC – the fastest growing cable network among P18-49 and P25-54 in primetime* – today announced the network has renewed its original primetime reality series “Restaurant Startup” for a sophomore season. Ten original hour-long episodes will premiere in January 2015.

Produced by Shine America, the series features restaurateur and TV personality Joe Bastianich and chef and restaurateur Tim Love who vie to invest their own money in restaurant concepts they believe could make them millions.

Since its July 8th premiere, “Restaurant Startup” has improved its year-ago time period average by +37% among P2+, +131% among P18-49, and +56% among P25-54 and is on pace to deliver CNBC’s most-watched debut season in network history.**

“CNBC has seen substantial growth in primetime, fueled by programs like ‘Restaurant Startup’ that had a strong performance this summer,” said Jim Ackerman, SVP, Primetime Alternative, CNBC. “We are excited to bring back ‘Restaurant Startup’ and add it to our growing slate.”

Each week, two teams selected from hundreds of applicants are invited to pitch their food ideas to the investors. But, only one team moves forward. The chosen team is given the keys to a working restaurant on Melrose Avenue in Los Angeles. They get 36 hours and $7,500 to put their dream to the test and launch a pop-up restaurant; come up with a branding campaign; and write a business plan. Then the aspiring food moguls open their doors, serve their food and test their concept on the public. Based on the reaction from the diners, the quality of the branding and the viability of the business plan, Bastianich and Love decide whether or not they will put their own money on the line to make someone’s dreams come true; and hopefully, make big money for themselves.

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