WE tv is bringing the heat this summer with a new weekly series from pop culture website, Bossip. “Bossip on WE tv” premieres on Thursday, July 6 at 10:00 pm ET/PT on WE tv and will have a six-week summer run on Thursday nights. Filmed at Bossip headquarters in Atlanta, the show features writers and staff from the premiere entertainment website for African Americans dishing the latest breaking news, gossip and up to the minute exclusives that will only be available on “Bossip on WE tv.” WE tv consistently ranks as the #1 cable network for African-American women and adults on Thursday nights.
During every 30-minute episode, the Bossip website comes alive as the charismatic and opinionated cast of editors and contributors dish on the hottest gossip and entertainment news that fans have come to expect from the Bossip brand, whose tagline is “gossip for the hardcore.”
“WE tv’s partnership with Bossip leverages the strength of two powerful brands across two different platforms – a top African American entertainment website and the number one cable network with African American women and adults on Thursday nights,” said Marc Juris, president of WE tv. “This show will serve to broaden Bossip’s reach and awareness while also driving WE tv’s live viewership with day and date content. This summer, ‘Bossip on WE tv,’ with its edgy and hilarious take on the entertainment world and exclusives that viewers can’t see anywhere else, is sure to be appointment television viewers will want to watch live every week.”
“After 11 years of brilliantly analyzing and delivering the latest pop culture and celebrity news online, ‘Bossip on
WE tv’ will give new life to the brand where our loyal readership and future fans will get to fully experience the Bossip personality each week with even more exclusives, cheeky commentary and laugh out loud headlines,” said Marve Frazier, Executive Producer, and senior vice president of BHM Digital, a division of iONE digital.
“Bossip on WE tv” will be divided into multiple segments each week, starting in the newsroom, where the site’s managing editor will lead the discussion as the crew reveals vital details about current news stories and celebrity gossip, and lets loose with caustically funny opinions, similar to their one-of-a-kind headlines. Exclusive stories will be broken by “Bossip on WE tv,” giving viewers fresh content before it goes live on the site. The Bossip crew will also take turns addressing viewers directly in recurring rants that emphasize humorous, outrageous opinions on stories pulled from user comments on Bossip.com. Reflecting the top news of the week, Bossip will host celebrity guests to share their insights and secrets behind the headlines.
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