Pop takes viewers inside the multi-billion dollar industry of celebrity endorsements in CELEBRITY INC., a one hour television special highlighting how stars extend their relationship and credibility with audiences to build businesses and connect their personal brands with products they love.
Premiering on Monday, November 30 at 9:00 p.m., ET/PT, CELEBRITY INC. stars world renowned entertainer Mel B as she sets her sights on the business world and she meets with aspiring inventors to create, market and sell a self-endorsed product.
In CELEBRITY INC., Mel B works closely with Edison Nation, an innovation marketplace that connects great ideas to companies and brands. Together, they will review and select a new product to launch that aligns with the music entertainer’s personal brand. The winning selection will be revealed during the special and then sold on “Cyber Monday” on TV and online on EVINE Live immediately following Pop’s television premiere.
“I am so excited for my fans to see this new and exciting venture in ‘Celebrity Inc.,’” said Mel B. “It’s been an absolute thrill to partner on the launch of a new product that reflects my interests and lifestyle.”
“Celebrity-branded products are a multi-billion dollar business and in our hyper-connected world, more culturally relevant than ever,” said Paul Adler, Senior Vice President, Original Programming and Development, Pop. “Our television special with Mel B will give viewers a fascinating first-hand look at how celebrity endorsed products are created from their inception to launch.”