Jillian Michaels, one of the nation’s leading health and wellness experts, is partnering with Spike TV to find the next big fitness phenomenon in the new non-scripted original series, “Sweat Inc.”
Spike TV has ordered 10 one-hour episodes. The series, produced by 3 Ball Entertainment, goes into production this summer and will premiere this Fall.
Over the last decade, the fitness industry has exploded: there are currently more than 30,000 fitness clubs around the country and over 58 million memberships. Fitness enthusiasts are always on the lookout for the next big thing. Whoever creates the next Soul Cycle®, Zumba®, or Crossfit® could be sitting on a billion dollar idea. In the new Spike reality-competition series “Sweat Inc.,” 12 aspiring fitness entrepreneurs compete to prove they’ve developed the newest groundbreaking exercise program.
Michaels will serve as host and judge for “Sweat Inc.,” utilizing her vast knowledge of the fitness industry and her keen business sense to decide which undiscovered workout is best suited to be the next new phenomenon. Two other successful fitness industry experts will join Michaels at the judges’ table.
“Like the gold rush or tech boom, the fitness business has evolved into a high-stakes, billion dollar industry, with a huge fortune awaiting the next amazing idea,” said Sharon Levy, Executive Vice President, Original Series, Spike TV. “Jillian Michaels is the perfect host and judge to lend her expertise to determine a victor.”
“I’m thrilled to be joining the Spike family and ‘reteam’ with 3 Ball to make another hugely entertaining and successful show,” said Michaels. “‘Sweat Inc.’ is a competition elimination show that has elements of today’s most compelling and engaging shows. It explores the savvy, grit, guts and glory to make it big in business while unleashing and exposing the most cutting edge, innovative, underground workouts to the masses. Ultimately, ‘Sweat Inc.’s’ appeal is universal because at its core it’s about getting that one shot at making your dreams a reality. Who can’t relate to that?”
The 12 fitness entrepreneurs will have varied backgrounds and come from all around the country. In each episode, the contestants will put their innovative workout regimens to the test. Michaels and the other judges will then decide which entrepreneur is eliminated. After 10 weeks, the victorious fitness program that possesses the highest level of business savvy and innovation will win a major cash prize and a partnership with a national gym chain to develop their fitness brand.